As a marketer, you’ve struck gold when you can engage your audience in an organic and meaningful way. Going a little further, you’ve found the Holy Grail when those engaged audiences are so intrigued that they voluntarily share those experiences with others. If you do it right, that’s exactly what experiential marketing is capable of. I like to think of experiential marketing as a next-level marketing approach, as opposed to the more traditional “spray and pray” tactics that